If you are making a limited repository that will not have a ton of images, then you can get away with simply git tracking your images in the main repository.
However, if you are making a huge tutorial, which can have a huge undefined number of images (i.e. any scientific book), then you likely don't want to git track your images in the git repository.
A generally better alternative is to store images in a separate media repository, and especially store images in a separate media repository and track it as a git submodule.